Local brands are increasingly popular in India, with more than 50% of the smartphone market, while Nokia only holds around 5%. Pursuing support by local brands is therefore an important strategy which appears to be meeting with some success.
Indian smartphone challenger XOLO has told the Economic Times of India they plan to be the first native Indian brand to launch a Windows Phone next year.
“We are likely to launch the first XOLO Windows Phone by early next quarter, which will make us the first Indian smartphone maker to launch Windows Phone in India,” Vishal Sehgal, Co-founder & Director of XOLO said.
“Pricing of these devices would be no different from the prices of XOLO Android smartphones and tablets. XOLO Windows Phone smartphones would be priced in the $150-$300 range,” he continued.
“There is certainly an ecosystem cost attached to the Windows OS, which is higher. But it’s an early stage scenario, as time goes by, we believe that it will also get neutralised,” he further added.
The handsets may be TD-LTE equipped, as the company was launching support for the service soon with Bharti Airtel.
XOLO hopes to sell around half a million devices per quarter and hopes for 10% of the Indian smartphone market by the end of the quarter.