If there is one part of Microsoft consumer division that has their stuff together when it comes to promoting their products, it has to be the Xbox team with Kinect. We always talk here about how important it is having working devices for prospective consumers to try out. The Kinect team seems to understand this. They set up an Xbox with Kinect Sports at a mall and the video shows what happened next. I wish the Windows Phone team could do the same.
Kinect Sports Experience