Xbox’s reputation as the console brand for mature rated games has been an important part of the console’s image for a long time, but Xbox boss Phil Spencer is looking to break the mould with a slightly higher output of E-rated games. 

In an interview with Game Reactor, the Xbox boss revealed that he believes there is a massive gap in the Xbox portfolio, one that appeals to the E-rated market that Xbox has consistently shrugged away in favour of Gears and Halo.

“If we look at what people are playing on Xbox, what Game Pass subscribers are playing, I think what is missing from our portfolio is casual content with a broad appeal,” Spencer revealed.

“E-rated content (to use an ESRB rating) is not a strength for us. We obviously have Minecraft and we have some other franchises. But when I think about expanding the creative palette that our teams have, I think that is critically important.”

Spencer has already teased that there will be more Xbox acquisitions in the future to bring more new and creative titles to Xbox Game Pass and the Xbox ecosystem, potentially providing players with a filled gap in the ecosystem’s portfolio.

While Xbox has dealt with timed exclusives like Super Lucky’s Tale and ReCore, neither have seen the same buzz around them as Nintendo or Sony’s child-friendly exclusives like Mario or Sackboy.

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