Xbox Chief Executive: “Shame On Us” For Not Delivering Clear Xbox One Story To Consumers


15, 2013

Xbox One

Xbox One chief product officer Marc Whitten in an interview to IGN has admitted that Microsoft has failed to clearly communicate the original Xbox One story that led to consumer opposition and U-turn from Microsoft. We all know how it evolved, this poor communication from Microsoft led to cancelling the digital games future that they initially planned for Xbox One. He also revealed that Microsoft is working on bringing back some of the digital only features such as Family Sharing to the current system in some form over time.

Here is an excerpt from the interview,

“I think it’s pretty simple. We’ve got to just talk more, get people understanding what our system is,” Whitten told IGN. “The thing that’s really gratifying is that people are excited about the types of features that are possible, and it’s sort of shame on us that we haven’t done as good of a job as we can to make people feel like that’s where we’re headed.”

“The number one thing I want to do is I want to get the product out, because people are going to use it and obviously a lot of this is more evident, but certainly what I want to do right is now is talk more about how we thought about these features,” he continued. “How we thought about how Xbox Live works, how digital works. I see people feeling like we’ve moved away from digital, when certainly I don’t believe that’s the case. I believe we’ve added on choice for people. It was an addition of a feature onto Xbox One, not a removal of a feature. And I understand people see things like Family Sharing and they’re like, ‘Wow, I was really looking forward to that,’ which is more of an engineering reality time frame type-thing.”

Read full interview from the link below.

Source: IGN

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