Xbox 360 maintains NPD lead in USA

winThe latest monthly NPD results are in, and once again, as it has for the last 11 out of 12 months, Microsoft’s Xbox 360 has taken the lead. Now in the seventh year of its lifecycle, with no successor in sight,  Xbox 360 is on pace to have the biggest year in its history, a feat never achieved by any console in history.

May 2011 NPD highlights include:

• Xbox 360 sold 270,000 units in May, maintaining the number-one console spot in the U.S.

• Xbox 360 console sales during May were up 39 percent year over year, the largest growth of any current generation console on the market. May also marked the seventeenth month of year-over-year hardware sales increases.

• Xbox 360 game sales reached $140 million.

• Total retail spend on the Xbox 360 platform in May (hardware, software and accessories) reached $265 million, still the highest among current generation consoles.

• During the month of May, four of the top 10 console game titles were for Xbox 360 including: “L.A. Noire,” “Portal 2,” “Mortal Kombat,” and “Brink.”

With the successor to the Wii already announced, it seems, in USA at least, the Xbox 360’s lead is likely to be cemented for the next 12 months at least.


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