Xbox 360 and Windows Phone ad integration demoed

Microsoft demoed its NuAds at the Cannes International Advertising Festival, featuring some integration with Windows Phone 7.

Two features of NuAds feature a Windows Phone 7 element. Near me allows watchers to say â€œXbox Near Me” to locate a nearby retailer and saying “Xbox Schedule” sends you a calendar reminder about an upcoming show.

The biggest weakness of the approach is that most people do not watch actual linear television on their Xbox, an issue Microsoft is attempting to address with their Mediaroom project.  Even then we can see Microsoft’s products gaining strength and value due to integration, something which we hope to see a lot more of.

Read more at Microsoft Advertising.


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