Microsoft demoed its NuAds at the Cannes International Advertising Festival, featuring some integration with Windows Phone 7.
Two features of NuAds feature a Windows Phone 7 element. Near me allows watchers to say â€œXbox Near Meâ€ to locate a nearby retailer and saying â€œXbox Scheduleâ€ sends you a calendar reminder about an upcoming show.
The biggest weakness of the approach is that most people do not watch actual linear television on their Xbox, an issue Microsoft is attempting to address with their Mediaroom project. Even then we can see Microsoftâ€™s products gaining strength and value due to integration, something which we hope to see a lot more of.
Read more at Microsoft Advertising.