WP8 Nokia Lumia range introduced to Brazil to long lines


The Nokia Lumia 620, 820 and 920 were released in Brazil yesterday, and Faixamobi.com reports the handsets had a good reception, with long queues at the official Nokia stores even before the stores opened.

Faixamobi reports that it was noticeable that the vast majority of people were buying just the top line Nokia Lumia 920 at the Eldorado store instead of the cheaper models, with the White Nokia Lumia 920 selling out completely.

Brazil is Nokia’s fifth largest market behind China, India, the United States and Japan. During the Brazilian launch of the Lumia 920, 820 and 620, Almir Luiz Narcizo, Nokia Brazil’s general manager, warned Samsung and Apple to watch out.

“The 10-year-old Symbian OS was facing several problems, and Nokia needed to renew it. Nokia’s brand is admired in Brazil, but our portfolio wasn’t meeting consumers’ demands,” Narcizo said. “Now, we have an excellent portfolio. Be careful Samsung and Apple because we are now extremely competitive.”

He reported “excellent pre-sales of Lumia 920 and devices have sold-out,” but did not reveal specific sales numbers.

Interestingly Nokia is manufacturing both the Lumia 620 and 820 locally at its Manaus plant in the state of Amazonas. Nokia is also studying how to locally produce the 920, but it still lacks the volume to justify the move.

Via RCrWireless.com, Thanks Tommie for the tip.

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