Greg Sullivan, senior product manager for Windows Phone, told FierceWireless at CES that Windows Phone 7 was still in Phase one of its roll out, but that a more wider roll-out will come in H2 2011.
Explaining that due to the rapid increase in the size of the smartphone market, Windows phone 7 did not have to switch users from iPhone or Android to WP7 to be successful, he noted Microsoft would expands the reach of the platform by adding language support for simplified Chinese, Russian, Portuguese for Brazil, Japanese and Korean in the second half of the year.
He said the initial roll-out only covered a few markets initially as "we were more focused on quality," "We know over time we’ll be able to scale."
While we agree Microsoft did not have to convert iPhone and Android users, they will have to give current dumb phone users a reason to chose Windows phone 7 over iPhone or Android, which is a very similar challenge, and one which Microsoft will hopefully increasingly address in the future.
Read more at FierceWireless here.