Worldwide Tablet Shipments Fall For The First Time, Analysts Expects Windows Platform To Drive Growth Next Year

Top Five Tablet Vendors, Shipments, Market Share, and Growth, Fourth Quarter 2014 (Preliminary Results, Shipments in millions)

Vendor

4Q14 Unit Shipments

4Q14 Market Share

4Q13 Unit Shipments

4Q13 Market Share

Year-over-Year Growth

1. Apple

21.4

28.1%

26.0

33.1%

-17.8%

2. Samsung

11.0

14.5%

13.5

17.2%

-18.4%

3. Lenovo

3.7

4.8%

3.4

4.3%

9.1%

4. ASUS

3.0

4.0%

4.0

5.1%

-24.9%

5. Amazon.com

1.7

2.3%

5.8

7.4%

-69.9%

Others

35.2

46.2%

25.8

32.8%

36.2%

Total

76.1

100.0%

78.6

100.0%

-3.2%

Yesterday, both IDC and Canalys released their tablet shipment numbers. Almost most of the top vendors of tablets saw their shipment volumes go down as the tablet market growth came to a halt. It was revealed that Microsoft crossed just over 2 million tablet shipments last quarter. Shipments of Windows tablets exceeded 6 million units in Q4 2014, capturing just over 9% share in tablets. Microsoft’s tablets accounted for just over a third of worldwide shipments of Windows tablets as Surface Pro 3 sales continued to gain momentum.

‘Canalys expects growth in 2015 to come from tablets with screen sizes larger than 8″ as vendors look to improve margins and micro-brand players exit the market. Some of this change will be driven by growth of the Windows platform.’

“Microsoft’s new OS, a general shift towards larger screen form factor and productivity focused solutions, and technology innovations such as gesture interface that could be introduced in tablets will help the market maintain positive growth in 2015,” said IDC.

Apart from Microsoft, other notable Windows tablet vendors that drive volume are Lenovo and Asus. Lenovo’s portfolio depth is ideal and it covers most screen sizes on Windows, allowing Lenovo to capture benefits of end users’ shift towards larger screen sizes and productivity in general. Asus Transformer Book T100 was a hit during 2013 holiday season and it was still a top performer this quarter even though it was met with stiff competition from other low-cost vendors. Asus is expanding its Transformer lineup with the launch of three new “Chi” 2-in1’s to improve its sales.

Source: IDC, Canalys

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