Rarely have so much been speculated about one product for so long with so little being known in the end. We have head many months now about â€œProject Pinkâ€, a product of Microsoftâ€™s secretive Premium Mobile Experience division, run by Roz Ho. The service is meant to be an extra layer over Windows Mobile 7 (or it actually Windows Mobile 7? No one is really sure).
Mary-Jo Foley from the All about Microsoft blog has just stirred the pot a bit more by bringing news that Microsoft has settled on an ad agency, McCann Erickson, to spear-head the campaign. Worryingly the agency is the one who has always been dealing with Windows Mobile, not the ones who have led Microsoftâ€™s recent PR successes such as Laptop Hunters, credited with causing a drop in OSX market share.
According to MJFâ€™s sources WM 7 is still on track for Release To Manufacturers in Fall 2009, which should make a Spring 2010 release quite likely.
Read more at the ZDNet blog here.