— Windows Phone (@windowsphone) November 3, 2014
We already know that Microsoft’s sweeping rebrand of Nokia’s assets have also caught up the Windows Phone Facebook page, and now Microsoft’s twitter page has also announced an upcoming name change to Microsoft Lumia.
While we understand perfectly why Nokia-named assets had to change names, it is still not clear to me why Windows Phone assets are also being rebranded. The OS is manufacturer agnostic and should have a central location for online support – should an HTC One for Windows user now ask @MicrosoftLumia how to set up his email?
Either way the change is coming, but I can certainly not say that this is a welcome one.