The increasing numbers of Windows Phone users in UK are finally starting to speak for themselves, but the BBC continues to be reluctant to invest resources into developing and supporting the platform.
In response to a 54% YoY increase in Windows Phone users visiting their website (more than 800,000 last month) the BBC has finally decided to release a BBC Sports app for Windows Phone.
Unfortunately, due to being “a publicly funded organisation the BBC needs to factor in how large an audience can be reached with a particular app“, and it seems the best the BBC could do was a simple web app, which lacks support for video or push notifications for goals for example.
The move of course betrays a lack of confidence in the growth of Windows Phone, despite clearly being a rapidly growing OS in UK. In the blog post announcing the app BBC Business Analyst Ryan Hewitt admits that they developed apps for iOS and Android well before nearly 1 million users visited their website.
The BBC Sports web app offers live sport news, stats, fixtures and results, curated by the BBC’s team of sport journalists and features:
- Home screen displaying the top stories across the world of sport
- Sections for UK nations and global events
- Live tile showing top sport headlines
- Comprehensive football news, analysis, live scores, tables, match stats and text commentaries
For UK residents the app can be found in the Windows Phone Store here.