Windows Phone to benefit from AT&T pushing ‘anything but iPhone’

We have heard already how the iPhone is crippling the finances of major carriers due to massive subsidies, with their profits for example increasing the less iPhones they sell.

According to the BGR, AT&T has taken this to the logical conclusion, and is now getting their carrier sales staff to push anything but the iPhone, including Android and Windows Phone handsets.

According to their sources, which they say are multiple, regional retail sales managers at AT&T have been instructing store managers to steered customers away from Apple iPhone and towards Android phones or Windows Phonehandsets like the Nokia Lumia 900 instead.

Even when customers come into stores specifically looking for the iPhone 4S or iPhone 4, staffers have been instructed to make an effort to show people Android and Windows Phone devices as well, so they can “make an informed decision.” In addition, AT&T retail staff in at least some locations are no longer permitted to obtain iPhones as their company-owned devices, and must instead choose an Android smartphone or a Windows Phone.

BGR credits this move with reducing sales of iPhones on AT&T in the last quarter, leading to Apple’s rare miss of analyst expectations, selling 26 million iPhones vs the 28.4 million analysts were expecting.

One source told BGR that the iPhone used to make up as much as 80% of smartphone sales at stores in his area, but that figure has dropped dramatically to between 50% and 60% since regional managers instructed stores to actively push other smartphones in place of the iPhone.

While the iPhone still made up 72% of AT&T’s smartphone sales, the news, if true, gives more breathing room to iPhone alternatives, and with a new wave of more competitive Windows Phones due at the end of the year, may result in real market share gains by the OS, which is the only one with customer satisfaction scores close to the iPhone.

Read more at BGR here.

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