Microsoft today released a report on the recent Windows Phone Store trends across categories, markets, and more. This report will help developers determine what types of apps to build or where to focus their development efforts. This December report includes several new analyses such as downloads by phone memory size, downloads by phone model, benefits of carrier billing, and analysis of the best revenue-generating prices used for in-app purchase items.
Some key findings are listed below,
- Windows Phone 8.1 now represents 65% of Windows Phone downloads while downloads from Windows Phone devices running 7.x account for less than 5%.
- The most common Windows Phone device today is the Lumia 520, representing more than a quarter of all app downloads.
- Low-memory devices account for the top five devices based on total downloads, and seven of the top ten.
- Social is currently the #1 category in both Stores, with Photos, Games and Tools & Productivity in the top five for both Stores, a trend that has been steady for the past 6 months.
- Today, in-app purchases account for 35% of developer revenue.
- The market with most downloads is United States, though the distribution of downloads shows there are many markets generating a significant number of downloads, such as China, India, France, United Kingdom, Brazil, Mexico and Russia.
Read the full report here.