IStartedSomething has posted a complaint about the Windows Phone Store which I have seen raised elsewhere recently too – that the store seems to be overrun with spammy applications that are little more than web apps, and which use the icons and even name from the legitimate app to confuse users.
A good example of searching for the official Facebook app in a market other than USA (e.g. UK) where the second Facebook app is by Popular Mobile Apps, is clearly simply the iOS version of the mobile website, and is filled with what looks very much like fake reviews such as:
That these spammy apps rank so high is testament to widespread manipulation of the Windows Phone Store and the situation is in fact worse than in the Google Play store, as there is less direct copying of the trademark logos, making it easier to see what is official and what is not.
The practice does not just confuse new users but also drowns out the efforts of legitimate developers who actually try and add value to the store.
Do our readers agree that it is time for the Windows Phone Store to have a major clean out? Let us know below.