Windows Phone set to overtake Blackberry in their best market

imageBlackberry is rapidly retreating from the world stage, with the OS estimated to have only 0.6% worldwide market share in Q4 2013 by the IDC.

There are some countries where the OS still reigned supreme until recently however such as Indonesia, where 17% of worldwide Blackberries was said to be in use early last year; the company’s biggest market.

Times they are a changing however, and with the rise of Android we have also seen Windows phone moving into the same arena, displacing the Canadian fruit phone.

IDC Indonesia head of operations Sudev Bangah estimates Windows Phone will rise from 2% in 2013 to 9 percent of smartphone sales in Indonesia in 2014.

Sudev expects Windows Phone would gain traction particularly on the back of the enterprises that used Windows operating systems and software in their overarching information technology (IT) infrastructure. This will make integrating Windows smartphones into the overall IT ecosystem enterprise easier, according to Sudev.

He also expected Android to shrink somewhat, from 81% in 2013 to 78% in 2014.

“Enterprise mobility is the key driver,” he said.
IDC data shows the bring-your-own-device (BYOD) phenomenon — in which employees bring mobile devices, be they tablets or smartphones, to the office — is strong among local enterprises, with Indonesia ranking sixth out of 11 countries in the Asia Pacific in the use of mobile devices in the enterprise.

A survey by the IDC also found that 58 percent of enterprises planned to re-design their processes and workflow to take advantage of mobility, while 55 percent of enterprises sought to increase the number of mobile devices connected to their network in the next 18 months.
This is a market where Windows Phone has shown particular strength, with an increasing number of companies adopting end to end Microsoft solutions.

Android handsets are expected to sell best in the consumer market, due to its low average price point.

“Approximately 50 percent of all smartphones shipped to the market are under Rp 1.5 million [US$129.39] — the price range of the majority of Android smartphones,” Sudev said. The smartphone market is only expected to grow 4-5% each quarter.

Blackberry will see a low of 9% share in 2014, down from 14% in 2013 and 43% in 2011, while iOS is expected to only have 4% of the market.


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