Windows Phone sales up but market share down in Russia


Russian publication Vedomosti reports on the latest smartphone sales number in Russia, which paints a variable picture of the OS there.

According to large retailer Euroset Windows Phone took 5% of smartphone sales in Q1 2014, down from 6% the same time last year.

In terms of value of sales, this also dropped from 7% to 5%.  According to head of the procurement department at Euroset, Alexei Shirokov, this was due to the collapse of high end Windows Phone sales in the 15,000 rubles + ($430) range. The cheaper segment however remained stable.

In terms actual volume of sales however Windows Phone is up in Russia, with sales increasing 20% YoY, said Maria Zaikina, a spokesperson for Coherent.

She however also sees the future of Windows Phone sales in the lower end of the market, noting there was an absence of Windows Phones in the 5000 rubles ($140) and cheaper segment. In Q1 2014 42% of smartphone sales in Russia were cheaper than 5000 rubles.

Do our readers think the current Windows Phone pipeline will revive sales in Q2, or is the Nokia Lumia 630 and 930 too little too late to make a meaningful difference? Let us know below.