Windows Phone Marketplace passes 100,000 published apps


AAWP has announced, by their count, that Marketplace has now passes the 100,000 app milestone, with a total of 100,145 apps having been published.

They found Windows Phone took 20 months to hit the mile stone – 4 months faster than Android, which took 24 months, but 4 months slower than the iPhone, which took 16 months. In May, an average of 313 apps were added to Windows Phone Marketplace per day. This was up from April and almost double the number from May 2011 (166 per day).

It took Windows Phone 14 months to reach 50,000 apps, but only another 5 months to double that figure to 100,000.

At present in US 77,450 apps are available, in UK 72,933, France (69,879), Spain (66,361), Italy (68,180), Germany (69,153), Australia (70,036), Russia (55,052), Brazil (47,453) India (69,771) and China (33,063).

The majority of apps are published in English (68,529 of live total) with French (5,627), Spanish (4401) and Italian (3225) being the next most common.

Entertainment remains the the single biggest category (18,867 items). The next three biggest categories are tools + productivity (14,591), books + reference (12,816 items) and games (12,212).  Unfortunately a big part of the bump in the apps in marketplace was a big influx of single ebooks being added. This however only increased the percentage of Books and Reference from 12% to 13%. 6 months ago when there was 50,000 apps in marketplace this number was 14%.

67% of items in the Windows Phone Marketplace are free, 10% are paid with a free trial and 23% are paid. 61% of paid apps are $0.99 and 7.7% $1.99.

They note quality of apps have remained stable, with between 8-12% of apps receiving more than 5 ratings.

Do our readers think Marketplace hitting 6 digits will satisfy the critics? Let us know below.

Read more at AAWP here.

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