South African bank First National Bank has announced that it would halt further development of its banking app for Windows Phone, which first arrived in 2013, blaming the move on “lack of consumer demand.”
The company has recently launched a revamp of its apps on Android, its biggest platform with more than half its usage, iOS and Blackberry 10, which it notes is “bigger than Windows” among its client base.
Along with Windows Phone FNB has also halted development of their app on Blackberry 7, but apps for both operating systems will remain available in their stores. Customers will however be encouraged to use their mobile websites instead.
Windows Phone has been seeing an efflux of banking apps over the last 18 months, but it is hoped that eventually Windows 10 Universal App development will improve service to the phone operating system.