While the headline figures for Windows Phone still has it having less than 3% market share worldwide, there are a number of markets where the OS’s presence is a lot higher.
From recently revealed IDC numbers it turns out the massive market of India, which is however still very undeveloped when it comes to smartphones, is one of them.
According to the William Stofega, IDC’s program director for mobile device, speaking in Wired, 289,000 Windows Phones were sold there in Q4 2012, out of 5.4 million smartphones sold there in the same quarter, giving the OS a market share of 5.4%.
As Microsoft of course mentioned recently, this is a greater market share than iOS has in the same region.
While the Indian smartphone market is quite small, with only 16.3 million handsets sold in total in 2012, this is a 70% YoY growth, and with a number of cheap and powerful Windows Phone 8 handsets being released there, the OS is set to ride this wave of growth much better than iOS or Blackberry is at the minute, who have priced themselves out of the market.
Of course in a market like India the real target is Android, which had an 81% market share in Q4 2012. However if Windows Phone can establish itself as the premium OS that is still available at low cost there is every chance the OS can make significant gains.
Thanks Arun for the tip.