Windows Phone cross 1% share in UK also


After Nokia’s recent quarterly results there has been the perception that Windows Phone is struggling more in the UK compared to US.  We recently celebrated Windows Phone crossing the 1% market share on Statcounter, meaning (very)  roughly 1% of the phones in the country were now modern Windows Phones.  It seems UK is not far behind, and has been increasing faster, and has crossed the 1% mark for the first time on the 26/4/2012.

Of course we would prefer that the Windows Phone population grew 1% each month instead of 0.1%, but the trend is still important, which is steady and hopefully accelerating growth.  0.1% in the US is still 300,000 after all.image

It is important to realize of course that StatCounter measures the number of phones being used by the population, ie the installed base, not the number of phones being sold every day.  For that we turn to Kantar, which pegs Windows Phone retail market share at around 2.6% as of March 2012. I suspect the introduction of two new Nokia Windows Phones, the Lumia 900 and 610, should up this number by a percent or two.

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