Windows Phone back over 10% market share in Europe in latest Kantar numbers


The Kantar smartphone market share numbers for the 3 months ending February 2015 are out, and it reads as pretty good news for Windows Phone.

Over the period the OS gained European market share not only YoY, up from 9.1% in 2014 to 10.1% in 2015, but also sequentially, from 9.6% the month earlier. This is likely related to some rather affordable handsets.

Looking at the rest of the chart, the good news continues. Windows Phone is up YoY in Germany, up sequentially in UK, up both YoY and sequentially in USA,  again close to 5% of the market, up to 14.2% in France (which I suspect is an all time high), up in Italy sequentially to 14.4%, up to 9.3% in Australia, nearly double its 2014 numbers, and up (slightly) in Japan sequentially and YoY.

It seems Microsoft’s low-end approach has made it somewhat more resilient than Android, which is down 2.9% in Europe for example.

See the full numbers below, and last month’s numbers here.


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