Windows Phone 8 Marketplace will support app submission/purchases in more markets than Android


Here is a little titbit for developers.  Microsoft recently revealed that the Windows Phone 8 marketplace will support app submissions from over 180 countries worldwide, a rather large number that provides nearly universal worldwide coverage. Paid apps will also be distributable to the same 180+ countries.

What is however interesting is by how much this number exceeds the current Android Google Play store numbers.

Google Play will only let developers submit apps from 31 countries, and distribute paid apps to only 129 countries, both lower than the Windows Phone 8 number.

This effectively means if you are a developer from the 150-odd countries supported by Windows Phone but not Android, you may very well be better served selling your apps in Marketplace than on Google Play.

Also of course the large number of countries not served by Google or served poorly leads to the need and proliferation of 3rd party app stores, which are the usual route of malware infections on Android, making the marketplace fragmentation a security risk to its users.

The reason for the much expanded language support in Windows Phone 8 is of course its shared heritage with Windows 8. With Windows installed on 1.3 billion PCs world-wide it is clearly one operating system which could not be confined to just en-US.

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