Windows Phone 7 marketplace in action

Microsoft has released this video showing the new marketplace in Windows phone 7.  As with the Xbox hub there is many opportunities for Microsoft to promote applications, and of course we know that this is the only authorized source of Windows phone 7 apps. The marketplace will also integrate carrier-branded stores in marketplace itself (under Contoso in this example).

Of note however is that developers an register devices to unlock them for arbitrary apps, which will hopefully be as easy as it is to register as a developer on the Android platform (that is very easy).

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