First the good news â€“ demand for Windows phone 7 in UK is high. Now the bad news, supply is very low.
So low in fact that Orange UK has been unable to satisfy all pre-orders, and is offering those who placed orders a Â£20 voucher for HMV music store as a â€œgoodwill gestureâ€
One Orange manager said: â€˜I was shocked when I heard the news. We are the lead partner for Windows Phone 7. But I believe this is a manufacturer issue on a world-wide scale.â€™
Microsoft UK mobile business group director Alex Reeve said: â€˜Together with our partners, we began selling the first phones with Windows Phone 7 in Europe and Asia-Pacific on 21 October. We had some challenges with retail stock in the first few days, but it is now flowing much more freely.â€™
While these early shortages will likely result in low initial sales figures, but it should help both carriers and OEMs realize that the sales potential for Windows phone 7 handsets are high, and deserve at the very least equal footing with their Android handsets.
Read more at Mobiletoday.co.uk here.