HTC intends to expand its low to mid-range device profile, currently forming 20-30% if its sales, to over 50% by moving into emerging markets with lower-priced handsets. It is likely this figure which led Digitimes to misunderstand HTCâ€™s intention to move Android to 50%+ of their devices.
HTC last year sold 800 000 handsets into China, and hope to increase this 1 million this year. HTC hopes to achieve this by launching up to 5 handsets, most running Android, in China, taking advantage of the 3G build-out and China Mobile’s keen interest in Android.
HTC intends to increase its handset shipments by "double digit percentage" by taking advantage of emerging markets while still maintaining a 30% margin, an act that is difficult to achieve and which has undone Motorola and Sony Ericson, amongst others.
"We think we’ll maintain our profit," Chou said, even as a consensus of analysts polled by Reuters was less sanguine, predicting a 7% profit decline for full year 2009, to T$26.3bn ($800m).
HTC also hinted they may be open to mergers and acquisitions, but at present it is questionable which company would be most synergistic with the Taiwanese handset manufacturer.