In an interesting development, the Windows Mobile Marketplace Content guidelines turns out to be particularly prudish, and likely to forbid even more software than iPhoneâ€™s App store. Applications which do not comply with these guidelines will not be carried by the store.
Examples of the (most absurd) guidelines are:
- Any content that contemplates harm against a person or animal.
- Any content with prolonged and/or excessive use of firearms or weapons or other content that facilitates the use of firearms or weapons
- Weapon imagery depicted in the act of harming humans or otherwise inconsistent with the WindowsÂ® Marketplace for Mobile guidelines
- Sex / Nudity â€“ Images that are suggestive or sexual (e.g. sexually provocative touching, bondage, masturbation) or provocative images that reveal nipples, genitals, buttocks, or pubic hair.
- Any adult and/or borderline adult content (images or text).
- Content that depicts or suggests prostitution.
- Any content that depicts decapitation, blood splatter, killing, gore or cruelty
- Any content that depicts excessive violence such as repeated blows or shots inflicted upon people/creatures, violent blows to the head, guns/weapons pointed at head, impaling, exploding body parts, guns/weapons pointed toward reader/audience, depictions of fatal injuries, strangulation/choking, inflicting wounds with swords/knives
- Excessive and gratuitous amounts of blood and/or fleshy body parts, blood spurting from wounds
- Excessive Profanity
As an exercise to our readers we would like you to think of mainstream titles which qualify for each of the banned categories. It remains a huge blessing that there will remain other unrestricted sources of applications for Windows Mobile, though one wonders how much support for this there will remain once the Marketplace becomes the most popular route for new applications. Of course it also highlights the need for age ratings in the store, so we don’t all get treated like childrenâ€¦
Read the full set of guidelines here.