Windows Mobile Augmented reality developer talks about winning Samsung Developer Challenge

PocketGamer has published an interview with the $100 000 Platinum winner of the Samsung Application Store Developer Challenge 2009

The winner was Korean outfit HyongaSoft, with its Ompass World Cities with its Augmented Reality application for Windows Mobile.

When developer Sukhyun Shin was asked why he felt they won, he noted they were able to take full advantage of the hardware, the Samsung Omnia II, such as GPS, accelerometer, compass, vibration and camera. They also paid attention to the UI of the device, which they felt complemented the hardware and was pivotal in their win.

Asked what inspired them to make Ompass World Cities they said:

Thanks to the rise in mobile technologies and access to free internet, augmented reality is one of the key new fields for smartphones so we’ve been studying it for a while.
Our first release Ompass World Cities has two functions. One is a digital compass that displays accurate angle information, and the other is location information in terms of the distance and angles to major world cities. This distance and angle information updates when camera view is moved or turned.
In addition, the next version will provide detailed city life information for each city. This means that users can see how far away the subway, airport, restaurant, theater, museum or park is by turning on the app.

They noted they only had one week to test and integrate the application, due to the initial unavailability of the Omnia 2 in Korea.  They are however pretty proud of their effort and noted they would re-invest their win in many new fun smartphone applications, mostly Windows Mobile.

Although HyongaSoft is only a five month old start-up, we’ve been preparing to enter the fastest growing sectors of the smartphone market for a very long time.

We say "the festival just started". This means there’s more expected value, many chances and possibilities ahead. From 2010, many platforms and devices will vie with each other for victory. In this sense, we’re ready to become a global star company.

We started our business with the support of Seoul’s 2030 Youth Start-up Project, and since then we’ve been building up our technologies around smartphone apps (mostly Windows Mobile platform), and exploring the possibilities of marketing and distribution to global marketplaces and making partnerships with developers and business partners all over the world.

Read the full interview, which should provide plenty of inspiration to new developers, here.

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