Smaato Inc., a leading mobile ad optimizer and mobile advertising agency, has released its latest global mobile advertising metrics, Smaato’s Worldwide Index – which analyzes ad network fill rates and sheds important light on click-through rates (CTR) segmented by handset operating system, geography and response times. It is based on data collected from 35 mobile ad networks and over 4 billion ad requests served in the Smaato network of more than 3,000 registered mobile publishers in February 2010.
They report that the click through rate for ads on the iPhone/iPod Touch has dropped from 119 in December 2009 to 89 in February 2010, while Windows Mobile increased to 91.
With Windows Mobile click through rates higher than on Appleâ€™s mobile devices, developers may be missing a revenue channel not exploited much on Windows Mobile â€“ ad supported applications. With only 20% of applications free in the Windows Mobile Marketplace and the average cost of Windows Mobile applications hovering around $6.50, developers who release free apps may be at a competitive advantage compared to their peers that charge.
Would our readers accept ad-supported apps? Let us know below.