Greg Sullivan, Senior Marketing Manager for Windows Phone told Betanews that Microsoft plans to start a marketing offensive with their new OS.
You’re going to see more from us about the platform in general, to try to do a better job explaining the value proposition to consumers,"
"We’ve seen Apple and others come in and get a lot of attention for shipping a feature that we’ve had for years. So I guess it’s on us to kind of describe [the value of Windows Mobile].
Long overdue I would so.
The marketing man then became a bit more technical, revealing some more detail about Windows Mobile 7.
Our fragmentation issue is primarily around screen resolutions and assuming a minimum CPU and storage. So it has been a little bit challenging, because that choice, that flexibility, that freedom that people have to build any kind of device and use any kind of device: touch, non-touch, keyboard, soft key, has required a little bit extra effort in some cases for developers to target apps that run across a wide array of devices,
I think we’ll see over the next few years when the smartphone space grows to the hundreds of millions per year, and looks more like the PC space, the horizontal market that we have will really have even more benefits for end users, because the devices will be more affordable and they’ll continue to have the choice [of device types]
So how are we having our cake and eating it too? We’re going to continue the horizontal market, but work very closely with our hardware partners to provide more guidance on the platform so we don’t have nine different display sizes that independent software vendors have to target…maybe just two…
Assuming the surviving resolutions are WVGA and FWVGA (854×480) , I believe this is the first indication we have seen that resolutions such as VGA will be dropped completely. This is likely also a guide to which handsets we can expect will get a Windows Mobile 7 update. The HTC Trophy, nice as it is, would be out for example.
Proving that he is a marketing man after all, Greg goes on to take credit for the HTC HD2.
But the (HTC) HD2 is a great early example of our new approach…We’ve got capacitive and multi-touch support in a Windows Phone, and that’s because we did the platform work while working very closely with HTC to do the hardware/software integration.
Of course I can see where he is coming from, given that the HD2 is a chassis 1 device, but I am sure we have HTC to thank for making a Windows Mobile 7 device work wonderfully under Windows Mobile 6.5.
And finally, some welcome news for everyone allergic to a white background.
We’re going to continue investing in the user experience, and the legacy pocket PC 1999 UI that still kind of shows up if you drill down pretty deep? that’s another thing that’s changed.