Microsoft today announced that Windows Dev Center is releasing enhancements to Downloads and In-app purchase reports for Windows Store. Microsoft has optimized the Dev Center Download and In-app purchase reports to deliver information faster. Their goal is to display transaction data no more than 2 days following the transaction itself. This enhanced reporting will allow developers to more rapidly take necessary action like adjusting the app merchandising or promotion depending on the download or in-app purchase trends. Also, Microsoft has removed the age and gender report filters, as they were used very infrequently.