Windows 8 sales off to a slow start in Australia, but momentum picking up

art-684954850-620x349 reports that early Windows 8 sales returns were below expectations in Australia.

Australian IDC market analyst Amy Cheah, who has spoken to local retailers, vendors and channel partners as part of her work compiling sales numbers, said Windows 8 take-up was "not as strong as Microsoft would like it to be".

"Actual sales to date is not matching the hype, but the momentum is picking up in November," she said.

IDC has yet to release its latest quarterly numbers for Australia and New Zealand, but Cheah said it was already clear that Windows 8 was "a steep learning curve and the initial phase is going to be a bumpy one".

Ben McIntosh, general manager of computers at Harvey Norman, said interest in Windows 8 in his stores was "very encouraging" but stock was "coming through a lot slower than I would like to see". He said he always expected a slow start for Windows 8 and some customers were shying away from Windows 8 in favour of Windows 7.

"If people were expecting huge line-ups at stores and a saviour of the industry then they’re going to be disappointed," McIntosh said.

Speaking from personal experience, a large part of the issue is the lack of the new attractive hybrid form factors in stores, and the very high price premium these devices attract when they are.

A Microsoft Australia spokesman said "we won’t be discussing sales at this point" .

Do any of our Australian readers have any first hands information on the take-up of Windows 8 in the continent? Let us know below.

Some links in the article may not be viewable as you are using an AdBlocker. Please add us to your whitelist to enable the website to function properly.