Windows 8 marketing blitz starts this weekend, to total $1.5 billion in marketing spend


We have already seen some evidence of marketing for Microsoft’s Surface tablets, and we have seen various Windows 8 Marketing videos leaked, but so far nothing has really hit the main stream.

Now the Wall Street Journal reports that we should prepare for a tsunami of Windows 8 ads this weekend, as marketing for the new operating system and the PCs it runs on start in earnest.

Apparently Microsoft and PC OEMs will be blanketing the airwaves with ads, with a cumulated spend of several hundred million dollars. The Wall Street Journal reports Microsoft has been prepping the ad effort for months, including purchasing large blocks of television-commercial time during this spring’s "upfronts," when TV networks take advance orders for ad spots during fall programming. Devices running the OS will be formally launched on the 26th October.

The task of the marketers is not small – interest in PCs have declined in preference to mobile devices, with sales dropped 8% YoY in recent surveys by IDC and Gartner.

Microsoft and OEMs hope Windows 8 tablets and innovative touch-screen  hybrids will rekindle interest, but of course face the challenge of re-educating customers to a very different operating system.

Microsoft hopes to sell more than 400 million Windows 8 PCs over the next 12 months, which would be a pretty mean feat. Microsoft has previously spent $500 million advertising Windows phone 7, which demonstrates that it takes more than money to goose sales.

Via The

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