Microsoft introduced Carrier Billing in the US last year. Today, Microsoft is teaming up with Boku to bring Carrier Billing to Windows 10 devices in the UK and Italy. Windows 10 users in the UK and Italy will now be able to buy products from the Windows Store with carrier billing. Microsoft and Boku teamed up with O2 in the UK and Wind in Italy to bring carrier billing to Windows 10 users in both of these countries. Jon Prideaux, the CEO of Boku stated:
“Microsoft is a superb partner for Boku, and our relationship has been made even stronger with the addition of UK and Italy. In a matter of months, our agreement with Microsoft has expanded from one major developed market to five, and covers all Windows 10 devices; from phones and tablets, to desktop computers. This rapid expansion, with much more to come, is proof positive that carrier billing is becoming the world’s preferred alternative payment, regardless of consumer access to credit or bank cards.”
You’ll be able to use Carrier Billing on all Windows 10 devices, this includes PCs, Mobile and Tablet devices. With carrier billing, you will be able to buy products from the Windows Store and the charges will go to your mobile operator. At the moment, it isn’t clear if Microsoft plans to expand Carrier Billing to other countries but the company will likely bring the feature to other countries in Europe.
If you are an O2 or Wind user, you should be able to use carrier billing on your Windows 10 devices starting today. If not, just give it a few hours or days, and you should be able to use the feature.