Telecompaper reports that WIND Mobile Italy is getting carrier billing for their Windows Phone customers.
Windows Phone users will now be able to select Wind as a payment method and have their store purchases, including games, apps and music, charged directly from their phone credit or monthly bill.
This means users without credit and debit cards can now more easily access purchases and enjoy their phones more.
Carrier billing allows a five-to-six-fold increase in conversion rates compared with credit card billing, as well as an increase in average transaction. Windows Phone, via a number of partnerships, already support carrier billing on 160 carriers in 50 countries, even more than Android, which at last count only supports 40.