Canadian online retailer Well.ca just launched North Americaâ€™s first virtual store, changing the entrance of Union subway station in Toronto into virtual store shelves, powered by QRCodes.
The â€œstoreâ€ is located next to Brookfield Place where many financial and legal firms are located and obviously get a lot of foot traffic, allowing buyers to easily browse a selection and make purchases without having to worry about carrying the goods home.
Buyers simply scan the QR codes next to the product using the app, check out when done and wait for the delivery.
The service support all major mobile platforms, including Windows Phone 7, via apps which can be installed via QRCodes placed strategically around the site. The app can also be used at home by scanning bar codes from products they wish to order online.
Unfortunately the service and app are both only available to Canadians, but its pretty cool to see Windows phone support right of the bat, and we hope Windows Phone users support the service in turn also.
Read more about the service at Well.ca here.
Thanks Danny for the tip.