Empowering Us All: Watch These New Video Ads From Microsoft, Touts Its Impact On People’s Lives


1, 2014

Apart from the video related to the ad that Microsoft is going to air during Superbowl tomorrow, Microsoft has released several other videos themed “Empowering us all, Microsoft”. These videos include stories of woman whom got her hearing back, students across the world connecting with other students across the world, a 96 year old who uses paint program in PCs, surgeons who uses their gestures to interact with X-rays, and more. In all these stories, Microsoft technology is involved. Check out those videos below. Microsoft official blog has also provided us some information about each of these videos, read it below.

Readers may be familiar with Sarah Churman from a 2011 viral video in which she activates a hearing implant and hears for the very first time. In the above video, you can learn more about Churman’s story and how Microsoft technology enabled her to receive an Esteem Hearing implant and experience the laughter of her children in a whole new way.

“Without Microsoft technology, I’d still be wishing and waiting for the pivotal moment in my life where I finally got to experience everything I ever wanted to experience,” Churman says.

Mystery Skype is a classroom game that challenges students to use technology in innovative ways and to develop global perspectives. Scott Bedley, a fifth-grade teacher, is excited to connect his students with other kids from all over the world.

“Learning comes from a teacher that’s willing to take a risk and do something new and bring in these powerful tools,” says Bedley. “One of the key tools we’re using right now is Skype.”

Harold Lasko thought his painting days were over when he lost his eyesight. But his PC and Microsoft Paint have enabled him to keep creating. A former typographer, Lasko, 96, calls the computer a “marvelous instrument.” He blows up each detail into sections and painstakingly fills them in to create his masterpieces.

“I can do whatever I want,” he marvels. Though Lasko doesn’t call himself an artist: “That’s up for other people to decide.”

A big frustration for surgeons up until now is that when they needed to study an x-ray image in the middle of an operation, they had to stop what they were doing, take off their surgical scrubs, then rescrub after reviewing the images. In the process they lost precious time, and the flow of the surgery was broken.

That’s all changing now thanks to solutions like GestSure, which is built with Kinect for Windows to enable surgeons to easily navigate through surgical images in the operating room by making simple gestures with their hands.

Five-year-old Braylon O’Neill was born without the tibia and fibula bones in both of his legs, but that hasn’t stopped him from engaging and interacting with the world in much the same way other kids his age do.

“We use Microsoft technology to analyze Braylon’s gait mechanics,” says Treacy Lewander, Braylon’s physical therapist. “We’re able to slow down his movements and watch them, or track where his joints are in space to make any suggestions we may have for his prosthetic alignment, or where he may need more strength.”

Source: Microsoft

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