A recent job post posting by Microsoft for a marketing position revealed that Microsoft and Verizon will launch a new “Retail in-store experience” which included a “Windows Wall” which would promote both Windows Phones and tablets and “reinforce the Windows Eco-System.”
The posting talks about “landing Windows Phone and Tablets across 5K+ Verizon Retail Stores, Franchisees and National Retailers (Walmart, Best Buy, and Radio Shack).” Microsoft will also work towards making sure “all 20K+ Verizon sales professionals can demonstrate and sell Windows Phones & Tablets.”
Microsoft has previously said they recently performed a test, and compared two similar retail locations but added Windows 8 tablets to one and not the other, and found in the store with the tablets there were 72 percent more Windows Phone 8 sales.
It is clear Microsoft intends to implement this strategy with one of their biggest retail partners in USA, in the hope of triggering the same market share rise as we are seeing in Europe at present.
See the job posting after the break.
Date: Mar 6, 2013
Location: Ridgewood, WA, US
Job Category: Marketing
Location: Ridgewood, WA, US
Job ID: 819070-105599
Windows Phone Marketing is looking for a strong marketer to lead how we bring bring Windows Phone to life across the US Retail landscape – specifically at Verizon, the largest US Mobile Operator (MO).
Winning at Verizon is a strategic imperative for Microsoft and is critical factor in succeeding in US smartphone marketplace. You will be joining a team tasked with developing and landing our Go to Market motions across all US Mobile Operators for both Consumer & Enterprise channels. . We operate in a Start-up environment where the winning strategy, partners and consumer plans have yet to be developed, and we need your help.
This position will be responsible for developing our Retail Strategy across Verizon Retail, Indirect and e-commerce channels, which represent 75% of all Verizon sales. You will define our Retail in-store experiences – including landing our ‘Windows Wall’ (Phone + Tablet) to reinforce the Windows Eco-System. You will develop Retail Readiness plans to ensure all 20K+ Verizon sales professionals can demonstrate and sell Windows Phones & Tablets.
o Understand the consumer and marketplace dynamics impacting the Mobility category at Verizon. Be subject matter expert on Verizon’s Retail Landscape and Go to Market capabilities.
o Develop Retail Channel Strategy for landing Windows Phone and Tablets across 5K+ Verizon Retail Stores, Franchisees and National Retailers (Walmart, Best Buy, and Radio Shack). Develop Depth and Breadth engagement models and investment frameworks.
o Define the Customer Journey for Windows Phone and our OEM partners. Use to determine our Retail Experience and bring to life thru Visual & Digital Merchandising and On-Line at Verizon.com & Retail.com (i.e. Amazon.com, Best Buy.com). Land our ‘Windows Wall’ of Phone + Tablet experience where applicable.
o Drive Training Strategy and Readiness plans to ensure all 20K+ Verizon sales professionals (RSPs) can demonstrate and recommend Windows Phone above all other phones.
o Develop strong partnership with key OEMs (Nokia, HTC and Samsung) to ensure Windows Phone is maximized in Go to Market efforts. Drive alignment on Channel priorities and ensure Retail Readiness across Seeding, Merchandising, Incentives and Training plans.
o Own the Verizon partner engagement for Retail at HQ and Regional levels. Identify and develop relationships with key decision makers at all levels of Organization. Drive Retail plan reviews (weekly, monthly, Quarterly) as required to ensure high Customer Partner Satisfaction and ability to execute.
o Own ‘the pulse of retail’ by identifying key Retail/ RSP insights through focus groups, field surveys and partner engagement. Partner with CMG Market Research to structure research to evaluate effectiveness of Retail plans and landing key Operating System, Hardware and Eco-system messages at Retail.
o Partner with Microsoft Verizon V-Team to develop overall Account Plan including key goals, strategy, assortment, Launch and seasonal marketing plans across ATL/ BTL. Requires strong cross collaboration across WPD, HQ and Regional Sales, Marketing and Retail Services teams.
• Experience in Product Management, Product Marketing or Partner/ Channel Mktg. 5-7 years min.
• Proven history of taking on key projects and delivering excellent results.
• Ability to work in ambiguous situations, plus experience piloting & scaling efforts.
• Excellent written and verbal communication skills.
• Proven ability to lead broad v-team (internal & partner facing) and get things done.
• Passion for mobility space – desire to learn about MOs, OEMs and competitors (Apple & Samsung)
• MBA preferred with strong marketing fundamentals and analytical horsepower.