Versium, a predictive analytics company, today announced their partnership with Microsoft to bring Versium Predict, their automated predictive analytics solution to Microsoft Dynamics 365 for Sales. This integration will allow Dynamics 365 for Sales users to quickly build customized predictive models that score and prioritize leads, enabling sales and marketing to know in advance which consumers and businesses are most likely to purchase their products or services. The integration will also generate new, highly targeted prospect lists from the predictive model to drive campaigns, including email, phone, direct mail and display audiences, with increased customer conversion.
Versium Predict is designed to be seamlessly integrated into Microsoft Dynamics 365 for Sales, allowing businesses to:
- Quickly build powerful predictive models through an automated, on demand interface
- Prioritize leads with the highest propensity to purchase or engage
- Create new highly targeted prospect lists and customized audiences to support email, direct mail and online display advertising campaigns
“Microsoft is committed to bringing innovation to the CRM market. Versium Predict is a premier solution that fully automates predictive lead scoring and prospect list generation leveraging vast volumes of both business and consumer data,” said Jujhar Singh, Corporate Vice President, Microsoft Dynamics CRM. “With this solution integrated into Dynamics 365 for Sales, our customers will be better positioned to target the most likely buyers of their products and services.”