Vaio's Phone Biz marketing videos are a bit odd

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Vaio, who launched their new Phone Biz Windows 10 handset today, have posted some videos marketing the device on their YouTube channel.

The videos are somewhat odd, showing the handsets being used in a capsule hotel and in a toilet, but if auto-translate is anything to go by, the presenter is giving the standard spiel about synergies with Microsoft products, Windows 10, and the ability to turn your PC in the phone.  I suspect the theme is that you can do business anywhere, and maybe it resonated particularly well in Japan, with its somewhat extreme work ethic.

See the videos below:

https://www.youtube.com/watch?v=pMS67YHFvhg

https://www.youtube.com/watch?v=c0ID-t1oc7s

What do our readers think?

More about the topics: marketing, Vaio Phone Biz, video, Windows 10 Mobile