A large survey of 370,000 customer interactions has convinced UK bank Barclays that it needs to produce a Windows Phone app.
“After the success of Your Bank, it’s crucial that we show our customers that we are acting on their feedback which is why we have already made these commitments, with more to come,” said Barclays Retail Bank MD Catherine McGrath.
Barclays had previously cited a lack of user base as the reason for not offering the app alongside availability on Android, iPhone and BlackBerry devices more than a year ago.
“With industry switching now up and running we know that consumers have plenty of different options when it comes to choosing their bank – and we want to ensure they have plenty of options when it comes to banking with Barclays. We value our customers and believe that in order to keep customer loyalty we need to see life from their perspective and ensure they are at the heart of everything we do.”
Barclays did not provide timings for when the app might deliver , but told V3.co.uk it will be “soon.”