Sony has pulled a cheeky PR move for the UK launch of the PS5, decorating the signs for key London Underground stations with PlayStation iconography.
For Londoners, PlayStation has spruced up the Oxford Circus tube signs to look like the face buttons on the PlayStation controller. There’s a square, triangle, circle and “cross” button sign to gawk at before being crammed into a stuffy London Underground train.
— PlayStation UK (@PlayStationUK) November 18, 2020
PlayStation has gone out of their way to place one of the signs right in front of a Microsoft Store. Those cheeky, cheeky PR peeps.
In front of Microsoft ? pic.twitter.com/wZmGGMqXaF
— Nathan drake (@Nathand86914897) November 18, 2020
As one step further, multiple London Underground stations have been rebranded for the UK PS5 launch to celebrate PlayStation games.
Mile End has been changed to Miles End for the new Spider-Man game, Lancaster Gate has been stretched to Ratchet and Clankaster Gate, Seven Sisters is now called Gran Turismo 7 Sisters, and West Ham has been altered to my personal favourite: Horizon Forbidden West Ham.