UK carriers demand price cuts for Nokia Lumia 710

According to a Financial Times report, carriers in the United Kingdom have pressured Nokia to cut the price for its cheapest Windows Phone, the Lumia 710. The device, which will launch in the next few weeks, was orginally intended to be sold for £25 a month on contract, but the price has now apparently been slashed down to £20 a month.

The report cites weak sales of the previously introduced Lumia 800 as the reason for the price cut. Even though Nokia’s flagship Windows Phone in Europe has done pretty well compared to other Windows Phone devices from HTC and Samsung, and considerably improved the marketshare of Microsoft’s smartphone platform, it probably wasn’t the big blockbuster success à la iPhone 4S or Samsung Galaxy Nexus that some analysts and carriers were expecting. By lowering the price of the already cheaper Lumia 710, even if not quite voluntarily, it will hopefully be able to appeal to even more price-conscious consumers who aren’t explicitly looking for smartphones.

Source: Financial Times (behind paywall), via Heise online

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