The Yahoo Bing Network’s Audience Has A Higher Buying Power Index Than Google’s Users

Microsoft Bing team today released an infographic about Bing Ads which revealed some interesting facts. The Yahoo Bing Network reaches 35 markets, including 5.6 billion monthly searches in the U.S. The network’s audience also has a higher buying power index than Google’s users, at 288 vs. 160. Find more stats from the Slideshare content embedded above.

Source: Bing Ads