A bit like that Wall Street Journal Poll which we successfully turned before Android users started their shameless cheating, Microsoftâ€™s Windows Phone OS has already surpassed Googleâ€™s Android in intention to buy in Canada.
ITBusiness.ca reports that fully close to a 1/3 of of the 1096 Canadians surveys who were aware of Windows Phone 7 intended to buy a handset powered by the new OS when they buy their next phone.
Only a bit more than 30% of Delvinia’s AskingCanadians online panel, who completed the survey, had actually heard of Windows Phone 7, but 9% said their next handset would run the OS.
This beat out Android, who with presumably better awareness still only managed to convince 8.8%. Group leaders were the pervasive iPhone and Blackberry, with 25.9% and 20.5% respectively, both clearly vulnerable if Windows Phone 7 awareness was higher; the aim of Microsoftâ€™s multi-billion dollar advertising campaign.
James Riley, a partner with Engine Digital and former marketing manager at MSN, notes that having already convinced near 10% of potential buyers mostly sight unseen that Windows Phone 7 is a good investment is unusual.
"It probably means that people trust Windows," he noted.
Read full report at ITCanada here.