The only way is up–more Canadians prefer Windows Phone over Android

graph-going-up-300x299A bit like that Wall Street Journal Poll which we successfully turned before Android users started their shameless cheating, Microsoft’s Windows Phone OS has already surpassed Google’s Android in intention to buy in Canada. reports that fully close to a 1/3 of of the 1096 Canadians surveys who were aware of Windows Phone 7 intended to buy a handset powered by the new OS when they buy their next phone.

Only a bit more than 30% of Delvinia’s AskingCanadians online panel, who completed the survey, had actually heard of Windows Phone 7, but 9% said their next handset would run the OS.

This beat out Android, who with presumably better awareness still only managed to convince 8.8%.  Group leaders were the pervasive iPhone and Blackberry, with 25.9% and 20.5% respectively, both clearly vulnerable if Windows Phone 7 awareness was higher; the aim of Microsoft’s multi-billion dollar advertising campaign.

James Riley, a partner with Engine Digital and former marketing manager at MSN, notes that having already convinced near 10% of potential buyers mostly sight unseen that Windows Phone 7 is a good investment is unusual.

"It probably means that people trust Windows," he noted.

Read full report at ITCanada here.


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