The BBC’s News app has been given a major overhaul with the goal of offering a more "personalised" service.
In addition to pre-existing sections – including Top Stories, UK and Politics – users will be able to add specialised feeds of their choice, for example: Apps, Taylor Swift, Genetics, and Oban, achieved by filtering for tags associated with articles.
The update also adds the now ubiquitous hamburger menu to the app, with topics such as Most Read, Most Watched, Most Popular and the new My News, which is a feed of of articles collated from the various topics a person has chosen to follow.
The app is being rolled out to Android and iOS devices in the UK this week.
Don’t look for this new feature on your Windows Phone app however.
The BBC made it clear there is no plan at present for a version for Windows Phone or other ecosystems, according to Robin Pembrooke, general manager of news products at BBC Future Media.
An app for Amazon devices is however set for release within three weeks, and global editions will follow.
With around 10% market share in UK for nearly two years now, this announcement is a slap in the face of millions of TV Licence paying UK residents.
The BBC was very slow to deliver a BBC iPlayer app, and only recently released a BBC Sports web app (the lowest level of effort possible) after the the BBC itself acknowledged the growth of Windows Phone users, noting a 54% YoY increase in Windows Phone users visiting their website in December 2014 (more than 800,000 in November 2014).
We suggest UK residents, who are forced to pay £145 each year whether they use the service or not, raise a formal complaint at the BBC here or Phone 03700 100 222* or 03700 100 212 or mail to BBC Complaints, PO Box 1922, Darlington, DL3 0UR.
Read more at the BBC here.