Taiwanese ODMs step up Windows Phone 7 development in hope of Nokia win

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Asus is an example of a Taiwanese ODM which has not clearly committed to WP7 yet.

One way of getting a handset on the market quickly is by asking some-one else to make it.  That strategy worked well enough for Sony Ericsson and Palm, and Taiwanese ODMs are hoping that this may just be the route Nokia takes to get its Windows phone 7 handset on the market as soon as possible.

Digitimes reports that OEMs there have stepped up their development of Windows Phone 7-enabled phones eyeing possible orders from telecom carriers and Nokia.

There also appear to be increasing demand from OEMs to join the Windows Phone 7 bandwagon, frustrated however by Microsoft not planning to increase substantially its WP7 partners. Digitimes notes that WP7 handsets has potential in areas in markets like Central and South America and Southeast Asia where iPhone and Android is not already embedded.

Read more at Digitimes here.

More about the topics: odm, taiwan, windows phone 7

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