floc - WMPoweruser

floc

Google confirms FLOC implementation delay to earliest Q4 2022

3 weeks

Google has updated their monthly Privacy Sandbox timeline and has confirmed that their plans to implement FLoC has been pushed back to Q4 2022. Google now plans to deploy FLoC to browsers in late 2022 (the green segment in the ti...

Twitter removed FLoC support from its website

by Surur

3 months

We reported in early July that Twitter has been one of the few websites to add support for Google’s FLoC ad-tech, despite the tracking technology, which uses your Chrome browsing habits to profile you, being widely panned. I...

Twitter one of the first to support Google FLoC spyware

by Surur

4 months

Google has not been having lots of luck getting their FLoC ad tech past regulators, with the EU already launching an investigation into the company even before they rolled FLoC out widely, and Google receiving similar threats from...

As Google’s FLoC proposal goes down in flames, the company postponed implementation

by Surur

4 months

Google’s proposal to replace cookies with FLoC (Federated Learning of Cohorts) has gone down like a lead balloon and has met opposition from all quarters, and leading to the company announcing plans to postpone its implement...

Google now lets you disable FLoC, but they are not making it easy

by Surur

5 months

Advertising and browser company Google is currently testing a new tracking method called Federated Learning of Cohorts (FLoC). It groups you based on your interests and demographics, derived from your browsing history, to enable c...

Google’s nightmare may become real as Europe considers FLoC consent pop-ups

by Surur

6 months

Google developed FLoC (Federated Learning of Cohorts) as an end-run around 3rd party cookies, but it turns out many consider them to just be Cookies v2 (now built into your browser). Certainly in Europe, privacy regulators are not...

Microsoft appears to have disabled Google’s FLoC in the Edge browser

by Surur

6 months

When asked directly if Microsoft support Google’s FLoC user profiling technology Microsoft has been far from clear cut, merely saying they intend to follow whatever standard the web eventually settles on, while promoting the...

WordPress sites (41% of the web) to block Google’s FLoC by default

by Surur

6 months

Google appears to be running into growing and concerted opposition to their proposal to build user profiling into their Chrome browser and today we have a massive heavyweight joining the battle. WordPress has announced that they w...

Microsoft prefers their PARAKEET to Google’s FLoC

by Surur

6 months

Google’s FLoC user profiling proposal is receiving a lot of opposition, largely from privacy advocates. Unlike Apple, Microsoft does not stake its reputation on maximising user privacy, and when asked if they will be support...

Brave blocks Google’s latest FloC ad-tracking technology

by Rahul

6 months

In a new blog post, privacy-focused browser Brave said it would block Google’s latest ad-tracking technology FloC because “it materially harms user privacy, under the guise of being privacy-friendly.” FloC is a n...

Here’s how to find out if you are part of Google’s FLoC test

by Surur

7 months

Google Chrome users are currently being entered automatically into Google’s new tracking method called Federated Learning of Cohorts (FLoC). It groups you based on your interests and demographics, derived from your browsing hist...

DuckDuckGo updates its plugin to block Google’s creepy FLoC profiling

by Surur

7 months

Google is currently in the process of testing and refining its FLoC machine learning algorithm on millions of Chrome users. The system would profile users into groups based on their browsing history, and then offer this group ID t...