by Surur
1 day
When asked directly if Microsoft support Google’s FLoC user profiling technology Microsoft has been far from clear cut, merely saying they intend to follow whatever standard the web eventually settles on, while promoting the...
by Surur
2 days
Google appears to be running into growing and concerted opposition to their proposal to build user profiling into their Chrome browser and today we have a massive heavyweight joining the battle. WordPress has announced that they w...
by Surur
2 weeks
Google Chrome users are currently being entered automatically into Google’s new tracking method called Federated Learning of Cohorts (FLoC). It groups you based on your interests and demographics, derived from your browsing hist...
by Surur
2 weeks
Google is currently in the process of testing and refining its FLoC machine learning algorithm on millions of Chrome users. The system would profile users into groups based on their browsing history, and then offer this group ID t...
by Surur
2 weeks
Google is currently in the process of replacing the ability to profile users via 3rd party cookies with its own Privacy Sandbox, which would conveniently take control from websites and advertisers and move it into Google’s o...