by Lewis White
2 months
Microsoft’s video game subscription service Xbox Game Pass may be a fantastic value for money offer for Xbox gamers, but many have wondered where the profit is for Microsoft. Unsurprisingly, there isn’t much. Speakin...
by Lewis White
5 months
As if this would ever be the case, Microsoft has clarified that next-gen games on Xbox Series X will not be required to hit a 60fps performance target. While Xbox Games Marketing General Manager Aaron Greenberg has declared that...
by Lewis White
5 months
Xbox’s General Manager, Aaron Greenberg, has admitted that the games company set the “wrong expectations” going into the recent Inside Xbox reveal of Xbox Series X next-gen games. With Microsoft’s biggest...
by Ash
9 months
Aaron Greenberg, head of Xbox Games Marketing, is now officially an honorary Vice President for SpecialEffect. SpecialEffect is a charity that aims to put fun and inclusion back into the lives of people with physical disabilities...
by Lewis White
1 year
Microsoft’s general manager of games marketing Aaron Greenberg has clarified Microsoft’s stance on first-party exclusivity. Speaking to MCVUK on the nature of exclusivity, Greenberg has expanded on Xbox’s stance ...
by Lewis White
1 year
Microsoft’s next-generation Xbox Scarlett may introduce SSD and ray-tracing to the console mix, but it’s the CPU upgrade that many fans are interested in. Moving from the low-powered mobile Jaguar-based technology of t...
2 years
Though Xbox doesn’t have a ton of AAA first-party titles releasing this fall aside from Forza Horizon 4, its third-party marketing deals are just as important. In an interview with GamesIndustry.biz, Xbox’s Aaron Green...
2 years
Xbox’s playerbase may be far less than that of PlayStation’s in terms of raw numbers, but that doesn’t make the community any less enthusiastic or supportive. In an interview with IGN Italia at Gamescom 2018, Xbo...
2 years
Gamescom 2018 has kicked off in Cologne, Germany and Xbox’s Aaron Greenberg gave fans a little insight into how the company views single-player games and how important gaming is to Microsoft in an interview with DualShockers...
3 years
The release of Microsoft’s Xbox One X and countless deals on standard Xbox One systems over the holidays left many wondering just how well the system would sell in comparison to Sony’s PlayStation 4. Though the PS4 has...
by Asher Madan
3 years
Here’s something you don’t see very often. Microsoft just teamed up with The Chainsmokers to create a custom, one-of-a-kind Xbox One S console. They also launched a program that will pair fan-favorite celebrities and b...
by Asher Madan
3 years
The Xbox One X: Project Scorpio Edition went up for preorder on Sunday and since then the response has been incredible. It’s sold out on Amazon and the retailer can barely keep them in stock. In just a few days the total sal...