Survey finds growing support for Windows Phone in Australian enterprise



Author Surur // in News

In the Telsyte Australian Workforce Mobility Study 2012, Telsyte surveyed more than 250 CIOs and ICT decision makers within Australian enterprises to determine their purchasing intentions and attitudes towards mobile devices and applications.

While they predictably found high levels of interest in iOS and Android, they also saw increasing support for Windows Phone 7.

“Despite its low penetration right now, CIOs are also looking to support Microsoft’s Windows Phone 7 platform which is set to provide an alternative to iOS and Android,”said Telsyte senior analyst Rodney Gedda. “And with the release of Windows 8 nearing, businesses will have another mobile platform to choose from for smartphones and media tablets.”

They survey revealed that despite the Bring Your Own Device trend more than 50% of businesses were still buying their devices for their work force, but that only 10% of businesses were offering mobile device management solutions.

Several Australian businesses have recently revealed their public support for Windows Phone 7 for their work force. In late May, the Australian division of tyre manufacturer Bridgestone picked Nokia’s Windows Phone 7-based Lumia 800 smartphone as its platform of choice for its corporate smartphone fleet, and CommBank is similarly considering a move to the Nokia Lumia platform. Nokia has also revealed that construction firm Buildcorp has deployed some 150 new staff mobile phones in the Finnish smartphone vendor’s Lumia line.

Windows Phone 8 is set to increase the competitiveness for the OS, which is still far behind the iPhone and Android in the specs war, and also increase manageability and other enterprise features, which will hopefully boost the penetration of the OS.



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